Weeks tracked
45
Unique flavors
182
One-hit wonders
100
Partner collabs
30
This Week
July 20-25, 2026
11 flavors · 8 debuts · 0 comebacks · 3 returning
Brownie Batter Cookie ThinsOnly 7/20/26 · 1×NEW
Cake Batter Cookie Thins6/15/26 → 7/20/26 · 3×
Chocolate Chip Cookie Thins5/25/26 → 7/20/26 · 3×
Cookie Butter Cookie Thinsft. BiscoffOnly 7/20/26 · 1×NEW
Dubai-Style Chocolate Thin Sandwich CookieOnly 7/20/26 · 1×NEW- 🍪M&M’s® Minis Cookie ThinsOnly 7/20/26 · 1×NEW
Mallow Thin Sandwich CookieOnly 7/20/26 · 1×NEW
Pink Sugar Cookie ThinsOnly 7/20/26 · 1×NEW
Red Velvet Cookie ThinsOnly 7/20/26 · 1×NEW
Strawberry Cookie ThinsOnly 7/20/26 · 1×NEW
S’mores Cookie Thins5/18/26 → 7/20/26 · 3×
Rarest flavors
Fewest appearances per eligible week
Maple Bacon CookieLegendary · 2.4% · 1/41 wks· Only 10/13/25- 🍪Apple Cider Donut CookieLegendary · 2.5% · 1/40 wks· Only 10/20/25
- 🍪Candy Corn CookieLegendary · 2.5% · 1/40 wks· Only 10/20/25
- 🍪Halloween Sugar CookieLegendary · 2.6% · 1/39 wks· Only 10/27/25
Pumpkin Cheesecake CookieLegendary · 2.6% · 1/39 wks· Only 10/27/25
Brownie Batter CookieLegendary · 2.6% · 1/39 wks· Only 10/27/25
Fan favorites
Most appearances all-time
Caramel Shortbread Cookieft. TWIXUncommon · 21.3% · 10/47 wks· 9/1/25 → 7/6/26
Peanut Butter Cup Cookieft. REESE’SRare · 15.6% · 7/45 wks· 9/15/25 → 6/15/26
Banana Bread CookieRare · 16.2% · 6/37 wks· 11/10/25 → 5/11/26
Churro CookieRare · 15.8% · 6/38 wks· 11/3/25 → 6/22/26
Birthday Cake Cookieft. OREORare · 12.8% · 6/47 wks· 9/1/25 → 7/6/26
Confetti Cake CookieRare · 17.2% · 5/29 wks· 1/5/26 → 4/13/26
Fresh debuts
Debuted in the last 8 weeks — too new to rank- Dubai-Style Chocolate Thin Sandwich CookieDebuted 2026-07-20 · 1×
- Mallow Thin Sandwich CookieDebuted 2026-07-20 · 1×
- Brownie Batter Cookie ThinsDebuted 2026-07-20 · 1×
- Strawberry Cookie ThinsDebuted 2026-07-20 · 1×
- Pink Sugar Cookie ThinsDebuted 2026-07-20 · 1×
- Cookie Butter Cookie Thinsft. BiscoffDebuted 2026-07-20 · 1×
How rarity works
Rarity = appearances ÷ eligible weeks, where eligible weeks counts every week from a flavor's debut through the latest tracked menu. Lower score = rarer. Flavors need 8 eligible weeks before they qualify — otherwise a brand-new debut would automatically be “legendary.” Buckets: <8% Legendary, <20% Rare, <40% Uncommon, else Common.
Debuts are first-ever appearances. Comebacks are flavors Crumbl tagged “NEW” this week even though they’ve been on the menu before. Returning is everything else — flavors that were on prior menus but Crumbl didn’t flag as new. Together the three add up to the week’s total.